Senior Sales or Marketing Manager

BFPA 265

11 Dec 2019


To find a position where my technical, sales, key account management, managerial and interpersonal skills can be used to increase sales of a company and advance my career. I have 30 years experience in the large capital plant and engineering solutions industries.

I am looking in the East Midlands/East of England but am willing to commute/relocate


November 2016 – present    Marketing Manager

  • Reporting to Managing Director
  • Responsible for all aspects of Marketing, internal and external communications. Five direct reports
  • Successfully supported sales growth above the market to150M in 2019.
  • Responsible for P&L for marketing budget of £850k
  • Plan and implement trade show stands and customer open day activities.
  • Pioneered digital activities including website improvements and use of LinkedIn and Twitter as marketing tools. The UK is now seen globally as a flagship within the company worldwide for customer digital engagement.
  • Pioneered use of video content to replace written content to improve customer engagement
  • Conduct market research, compile and maintain database of competitors, activities and key customers. Use to support sales in targeting competitors business.
  • Managed complete rebranding of three sites to new logo and brand during 2019 within £160k budget
  • Represent the company on Cross Selling Team responsible for £40M of extra business by bundling technologies and sharing leads across divisions.
  • Represent the company at the British Fluid Power Association (industry body) and the National Fluid Power Centre Steering committee. (industry training body)
  • Represent the company within the community (town council, manufacturing association and engagement with local schools and colleges)

April 2015 – November 2016    Product Manager

  • Reporting to Managing Director
  • Responsible for selecting the products with a potential for the UK market from all global product launches.
  • Formulating a launch plan for each product including target customers and method of launch.
  • Liaise with global product management, producing plans and predictions for sales growth.
  • Market and competitor research and analysis on requirement for new products
  • Training UK sales and technical staff on new product features and benefits.
  • Represent the company at the British Fluid Power Association (industry body) and the National Fluid Power Centre Steering committee. (industry training body)

February 2006 – April 2015    UK Sales Manager – Mobile Hydraulics

  • Manage external sales team of 5 Key Account Managers and 4 Internal Sales staff
  • Responsible for total business unit sales target of £75 million in 2014
  • Major customers JCB (UK, USA and Germany), Caterpillar (UK, Belgium and France), Terex (UK), Komatsu (UK, Germany, Belgium and Japan).
  • Develop marketing plan for current and new products to target customers.
  • Liaise, negotiate prices and provide production plans to manufacturing plants in Germany, France, USA, Italy and Turkey.
  • Responsible for all areas of site management of the company’s Coventry facility. This is the Midlands sales office, service centre and logistic centre for Caterpillar.
  • Personally manage Caterpillar as Key Account Manager. Grew sales from £15M to £25M between 2006 and 2010
  • Represent the company at the British Fluid Power Association (industry body) and the National Fluid Power Centre Steering committee. (industry training body)

June 2000 – February 2006      UK Sales Manager – Industrial Hydraulics

  • Manage external sales team of 16 hydraulic sales engineers.
  • Set and monitor sales targets for the business unit .
  • Negotiate large project contracts with customers in both UK and mainland Europe.
  • Develop sales and marketing plan out to 2009 focusing on key target industries and customers.
  • Using strategic advertising campaigns to promote new products in the market
  • Benchmark competitors by products, routes to market and capabilities.
  • Developed a long term training plan for all sales engineers to give them the tools to plus the sale and develop long term growth.
  • Undertake presentations to high level personnel at both existing and prospective customers.
  • Represent the company at the British Fluid Power Association (industry body) and the National Fluid Power Centre Steering committee. (industry training body)

March 1996– April 2000    Manager – North American Operations

  • Manage all functions of the US operation of a German industrial machinery manufacturer.
  • Negotiate multi million dollar contracts on a technical and commercial level.
  • Increased sales of new machinery from $5 million in 1995 to $7 million in 1998 and $10 million in 1999.
  • Increased sales of spare parts from $300,000 to $1,300,000 p.a.
  • Conducted successful ad campaigns and mailshots to increase awareness of products to potential customers.
  • Plan and implement trade show stands.
  • Report directly to Managing Director in Germany.

1995–1996                   UK Sales Manager

  • Successfully managed transition from agency representation to direct handling of customers and increased sales revenue.
  • Worked alone in the UK and Ireland using self motivation and drive.
  • Reported to Sales Director in Germany.
  • Travelled extensively throughout Europe for Sales and Agent Liaison for sister company

1992–1995             Maintenance Manager

  • Managed a team of 45 multi disciplined technicians, tradesmen and foremen.
  • Implemented preventative maintenance schedules to reduce breakdowns.
  • Implemented the company’s Investors in People program, teamworking and ISO 9001 within my area of responsibility.

1989–1992                   Development Engineer

  • Completed many design and build projects of custom machinery.
  • Developed new production methods to reduce costs.
  • Specified, installed and commissioned new machinery from outside suppliers for a £16 million project.



Master of Engineering Degree in Materials Process Engineering. (four year full time masters degree with industrial placements during holidays)


Graduate Member of the Institute of Mechanical Engineers

Member of the Engineering Council

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