The model is a simple one. The Association Executive has spoken with the membership to establish a selection of non-core services that they claim would help them with their businesses. E.g. Insurance services, R&D Tax Credits, Lean Engineering advice etc. We have then identified providers of these services and taken steps to ensure that the service that they are offering is of a high standard and represents value for money. In return for their commitment to high standards of service provision we have committed to promote them exclusively to the BFPA, BFPDA and other UK MCA Members. In return, if they secure any business from working with the membership they commit to pay the Association a small referral fee which is then put back into the membership through the development or sponsorship of additional member services. It is therefore one of those rare occasions when all parties genuinely win! The membership have a reliable source of good value service provision without having to trawl the market and take what is often a gamble on the reliability of their supplier. The Service provider benefits from being promoted exclusively to the Association membership whilst the Association benefits from being able to offer a new membership service whilst generating a very small, but nevertheless helpful, additional referral fee which we use to improve further member services.